| Pay
Per Click Campaigns (PPC), Northern Ireland |
| One
of the most effective ways of obtaining qualified
leads to your website is by implementing a Pay
Per Click, or PPC, Campaign via solutions such
as Google Adwords. |
A great example of PPC placement
can be seen on a Google search result page. For
example, if the keywords "Hotel Belfast"
are entered into Google.co.uk the following result
screen is displayed: |
 |
The Pay Per Click (PPC) results are outlined
in red. If, and only if, a user clicks on one of
the PPC results, the advertiser is charged
for the click - the cost per click starts from 1p
onwards. |
With
PPC you can: |
| - |
Select
target keywords |
| - |
Select maximum
amount you are willing to pay for a visitor
to your site |
| - |
Indicate
the maximum amount you would like to spend
per month |
| - |
Achieve instant
results in terms of placing your site in front
of searchers |
|
|
PPC is a great way to get traffic to
your website quickly. Some clients find it beneficial
to implement a low cost PPC campaign while their
site is being optimised by Blue Iceberg -as this
provides an instant traffic boost that will remain
in place until the SEO
process is complete and the optimised site rises
through the natural search results.
|
For more information on PPC please contact
Blue Iceberg - we will be happy to discuss PPC
Campaigns in more detail and how they can be used
to boost your sites traffic. |
