Search Engine Optimisation - SEO Northern
Ireland |
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| We can
help you to get your website on the first
page of Google or Yahoo! The approach to
SEO taken by Blue Iceberg can be
broken into 4 sections: |
1 - Keyword Analysis |
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A Keyword or Keyphrase is
the term given to the words of phrases entered
by a user into a search engine in order to locate
the websites they are looking for - e.g. If a
user entered the keywords "Bus Belfast"
into the Google.co.uk search engine they would
see results relating to buses in Belfast - in
this case the first result is Translink.co.uk
|
During
the keyword analysis stage we will research the
clients best keywords based on the following 3 steps: |
| - |
Determine the
volume of web users searching for those Keywords/phrases |
| - |
Determine
the volume of other websites competing for
those Keywords/phrases |
| - |
Rank these potential
Keywords/phrases in order of relevancy to
your products or services |
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Keyword analysis is perhaps the single most important
part of the SEO process as it
determines the entire focus of the site with regards
placement in the Search Engine results for relevant
web user searches. It allows us to target the
site towards phrases that real users use to locate
products and services when using search engines
such as Google and Yahoo.
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2 - Optimisation of Clients
Website |
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After establishing the target
Keywords and/or Keyphrases we will begin the Optimisation
process. This includes, but is not limited to:
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| - |
Site
Architecture Analysis & Optimisation
- we will analyse the existing site architecture
and carry out any changes necessary to make
the site more Search Engine friendly - which
in turn will help improve the sites ranking
in the Search Engine Results Pages. |
| - |
Site
Content Analysis & Optimisation - we
will analyse the existing site content and
content structure. We will carry out the
necessary changes to both that will improve
the sites SEO state. Content changes are
typically minor and mainly involve "tweaking"
of the content to include keywords and phrases
- all proposed changes to the content will
first be approved by the client. |
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3 - Link Building |
Link
popularity is a key factor in SEO
and obtaining high quality relevant links to a
site can be difficult and extremely time consuming.
We have access to hundreds of sites across many
different industry sectors from which we can obtain
links to your site - no matter which industry
sector you operate in. To find out more about
our link building click here: Link
Building Services |
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4 - Search Engine Submission |
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The last stage of the process
is submission to the major search engines - such
as Google, Yahoo and MSN (now known as Live).
This is done manually and is focused on the major
Search Engines as they will yield the most (and
quickest) results.
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So if you would like to make your website work for
you - be it generating more leads or, in the case
of an ecomerce site, selling more products, contact
Blue Iceberg today! |
