Subway NI have chosen Blue Iceberg to provide Subway customers with the ability to join the company's SubClub loyalty scheme and receive discounts and promotions via their mobile phone.

Blue Iceberg have developed an innovative mobile campaign to appeal to Subway's target audience, enabling Subway to build a loyal database of privileged customers. Customers in Northern Ireland who are interested in joining the SubClub are asked to text "SUBCLUB" to 87202 to receive an SMS coupon to their mobile phones which they can then redeem at participating outlets. The coupon entitles the customer to receive a FREE 6" SUB!

Andrew Johnston, director of Fresh Perspective Restaurants, which owns a number of Subway stores across the country, explained: "Extending our loyalty services to mobile ensures that customers will always have the latest vouchers or discounts with them, since people are rarely without their mobile phone."

As a result of this promotion, Subway will be able to establish ongoing interactions with their client base, by sending SMS campaigns to the SubClub database, as and when required. Ongoing campaigns will include encouraging footfall during off-peak periods, encouraging up-selling of products and utilising the localisation aspect of the campaign, which allows individual outlets to send SMS campaigns to customers who use that specific store thus helping to reduce their wastage bill.

For more information on how your business can implement a campaign similar to SubClub contact us by phone on 02890 388342 or email admin@blueiceberg.co.uk

Young people in care across Northern Ireland will be able to get advice and support on how to cope in the care system direct to their mobile phones by using an innovative SMS service provided by Blue Iceberg for our client VOYPIC – the Voice of Young People in Care.

Known as 'ShareCare', the service allows young people in care to register for a series of free texts giving advice on how to cope with life in the care system by texting ShareCare to 88600.

The ten top tips, which will be sent over a week long period, were developed and written by young people in care. VOYPIC then selected the top ten to become texts.

Vivian McConvey, VOYPIC’s Director explains just how vital the service may be for young people:
"Young people in care tell us that they often feel isolated and confused – they are often experiencing a great deal of change, and like all of us, they find new situations and new people hard to cope with."

"However, young people in care have huge potential – they just need some more support to achieve it."

"At VOYPIC we are focussed on listening to young people in care and helping to make their voice heard."

"The text tips are based on the real experiences of young people and tackle quite fundamental, every day situations such as handling arguments, setting goals and dealing with frustration and anger – things we can all identify with but which can be heightened by young people’s experience of the care system."

VOYPIC is a not for profit organisation which works to represent the views and experiences of the 2,500+ ‘looked after’ young people in Northern Ireland and is committed to helping these young people achieve their potential.

For more information on how to setup a campaign like ShareCare, simply contact us by phone on 02844 617767 or email admin@blueiceberg.co.uk

CitiGolf Belfast have chosen Blue Iceberg as their Search Engine Optimisation Company. Blue Iceberg were commisioned by CitiGolf Belfast to enhance their fantastic looking site with first class rankings on Google.

Blue Iceberg initially developed a project proposal for the company to outline the areas that needed to be addressed and how they would optimse the site to achieve '1st page of Google rankings' for their primary keywords. The project included analysing and selecting keywords that were proven to generate targeted leads to the website, setting up a Google Adwords campaign so that CitiGolf started to see leads to the website straight away and full on-page and off-page Search Engine Optimisation for the site...including link-building.

Barry Kilmartin, director of CitiGolf Belfast, Northern Ireland's premium indoor golf facility, explained: "We knew we had a beautiful looking site that would generate leads...but we were just not ranking for our main targeted keywords...even keywords as simple as Citigolf, indoor golf belfast, golf lessons belfast....etc." "Blue Iceberg were very helpful...they assessed the site very quickly, advised us on the way forward and the logic behind what they were going to carry out...and then began working on it"

As a result of the SEO, Pay Per Click advertising and Link Building, CitiGolf ranked in the following position, for their target keywords:

'indoor golf northern ireland' 1st page of Google

'indoor golf belfast' 1st page of Google

'citigolf' 1st page of Google

'golf lessons belfast' 1st page of Google

'stag parties belfast' 1st page of Google

'corporate parties belfast' 1st page of Google.

Increase in Bookings since Carrying out SEO

Since carrying out the SEO of the site, Blue Iceberg have helped CitiGolf generate a 50% increase in leads to the website, increase stag bookings by 500% and generate sales from as far away as Australia...just because the site has become more visible and is found more frequently.

For a FREE PROJECT PROPOSAL outlining how we can help get your website to the top of Google rankings, simply contact us by phone on 02844 617767 or email admin@blueiceberg.co.uk